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I don’t expect the fella’s to know what that is, but the young ladies might recognize these as shades of nail polish. The brain child of 2 sisters ages 18 and 20 that could not find the just right color of makeup, so they made there own. Brewed it up right in there kitchen. The grunge-y, punk colors were such a hit they started selling it. Refilling old polish bottles from beauty salons with hand made lables.

Motivated by the success of Hard Candy (another ‘alternative’ cosmetic company), two West L.A. sisters Anna and Sarah Levinson launced “RIPE”. After there line of makeup caught on, the two have contracted with a New Jersey manufacturer who mixes the polishes and sends it along to an L.A. fulfillment house, which bottles and boxes the product.

One year after starting (in 1996), the two had about $300,000 in sales. 1997 was a lot closer to $1 million. For more of the story click here